MZESUMZIRA EVENTS
Mzesumzira is an event series and house record label I co-founded in Tbilisi. We built it on production: house music, visual art, and shows designed to be seen as much as heard, at a time when nobody in the city's underground was working that way.
The clubbing industry took itself extremely seriously, but we identified as entertainers, and we understood the audience brief. Nothing else in that market was positioned anywhere near it.
We took over the clubs and venues that already existed and transformed each one into something completely different for a single night, so people walked in awe and excitement.
It moved fast. Every show had resonance, the community built itself with ease, and the events travelled out of Georgia and across Europe, including Berlin rooms like Sisyphos and Club der Visionaere. Mzesumzira became a love brand for a generation of young Georgians.
https://mzesumzira.com/en/
Artworks: Gio Kvlividze