AREAS OF WORK
Insight (audience, customer, culture, category)
Positioning (market position, value proposition)
Brand Platform (mission, values, personality, tov)
Comms & Campaigns (creative briefs, frameworks, messages)
Product (market-fit, cx/ux, design, marketing)
Launch (go-to-market, timeline, hype, PR )
Concepts (ideas, creative platforms, business)
Formats (topics, angles, series, stories)
Writing (copy, taglines, manifestos, naming)
Video (short form, filming, editing)
Photography (lifestyle, social, events)
Creative Direction (briefing, judgment, curation)
Shows & Events (parties, festivals, planning, communication)
Content (lifestyle, pop culture, wellness, fashion, editorial)
Screenwriting (TV, series, sitcom, writers' room)
World building (trends, subcultures, visual world, spaces)
Community & Fandom (memberships, merch, activation)
Comedy (tone, jokes, memes, sketch)