KETIO  

POP CULTURE STRATEGIST

Toronto, Canada ketoragvelidze@gmail.comEmail
BRANDING & STRATEGY
Get clear on what you are, who it’s for and why people should care. Then every logo, post and pitch after this has something to stand on. 


WHAT I OFFER



 Brand Sprint / Brand Audit
Brand Strategy
Naming
 Brand Story & World
 Logo & Visual Identity
Communication Strategy
Founder’s Kit
Launch Support


WHAT YOU GET


Audit Report (What’s working, what to fix)
Brand Platform (Who you are, who you’re for, and why people should care)
Brand Name  (A name that fits, checked for domain and social handles)
Brand Book  (Your story, logo, colours, fonts, style and voice in one place(
Messaging Framework (What to say, to whom, on what channel)
Pitch Deck (Your story told for investors, partners and grants)
Launch Timeline (What happens when, from first post to opening day)



THE PROCESS 


Free 20 min consultation call (Where you are and what you need)
Offer tailored to your needs and budget (Plan with scope, timeline and price)
Research & audit (Your business, customers, competitors and the culture around you)
Strategy (Decided together in a workshop: who you are, who you’re for, why people should care)
Build (Name, story, voice, visual identity and messaging, all in one brand book)
Launch (Launch plan, pitch deck, and a handover so your team actually uses it)




Usually 4 to 10 weeks from the call to handover.
Every project is built around your goals and budget.

WHEN YOU NEED THIS


 You want to launch something but don’t have a brand or a plan yet.
 You have some kind of brand, but it doesn’t mean anything and isn’t helping the business grow.
 You’ve been open a while, but something’s not working and you’re not sure what exactly.
 You look cheaper than you are, or unaproachable and it’s costing you the customers.
 You’re raising money or applying for a grant, and the deck doesn’t say what you are.
 You want to rebrand or reposition, open a second location or raise your prices.




Book a free consultation