AREAS OF WORK
Insight (habits, tensions, culture, category)
Research (focus groups, interviews, surveys, data)
Positioning (competitors, white space, value prop)
Brand Platform (purpose, values, voice, narrative)
Comms & Campaigns (briefs, messaging, frameworks)
Launch (go-to-market, timeline, hype, PR)
Concepts (ibig ideas, creative platforms)
Formats (series, segments, hooks, angles)
Writing (copy, taglines, manifestos, naming)
Video (short form, filming, editing)
Photography (lifestyle, nightlife, events)
Creative Direction (art direction, curation, taste)
Ventures (co-founding, operations, P&L, scaling)
Pitching (fundraising, sponsors, new clients)
Product (zero-to-one, market fit, AI, cx/ux)
Advisory (founder decisions, business models, pricing)
Growth (market share, revenue, retention, KPIs)
Leadership (hiring, team building, freelance crews)
Shows & Events (parties, festivals, production)
Content (social, newsletters, pop culture)
Screenwriting (sitcom, characters, writers’ room)
World Building (subcultures, spaces, rituals)
Community & Fandom (members, merch, regulars)
Comedy (jokes, punch-ups, sketches, memes)