AREAS OF WORK

STRATEGY

Insight (audience, customer, culture, category)

Positioning (market position, value proposition)

Brand Platform (mission, values, personality, tov)

Comms & Campaigns (creative briefs, frameworks, messages)

Product (market-fit, cx/ux, design, marketing)

Launch (go-to-market, timeline, hype, PR )

CREATIVE

Concepts (ideas, creative platforms, business)

Formats (topics, angles, series, stories)

Writing (copy, taglines, manifestos, naming)

Video (short form, filming, editing)

Photography (lifestyle, social, events)

Creative Direction (briefing, judgment, curation)

ENTERTAINMENT

Shows & Events (parties, festivals, planning, communication)

Content (lifestyle, pop culture, wellness, fashion, editorial)

Screenwriting (TV, series, sitcom, writers' room)

World building (trends, subcultures, visual world, spaces)

Community & Fandom (memberships, merch, activation)

Comedy (tone, jokes, memes, sketch)